The Brief

Westgate City Center is the new, breathtaking standard in mixed use urban development. Located in Glendale, AZ, Westgate will include up to 8 million square feet of retail, entertainment, restaurant, hotel and residential space as well as five hotels making it one of the largest commercial real estate developments in North America.

Qwikker continues to construct major integrated marketing partnerships at Westgate. Corporate brands can gain access to the development's many retail and commercial tenants, as well as the approximately 26 million people expected to visit Westgate annually.

Integrated marketing campaigns have been facilitated by Qwikker's mobile technology, creating an interactive environment in which consumers can download event listings, movie guides and coupons.

The Campaign

Qwikker is currently executing a large scale interactive Bluetooth® wireless technology campaign throughout the Westgate City Center. Specifically, Qwikker is working with Clear Channel Branded Cities to deliver a Westgate Events Calendar, a Jobing.com Arena Events calendar, and movie listings from AMC Westgate. Coupons have been created for Miller Beer, local restaurants, and retail stores that are sent directly to the consumer’s mobile device (upon opt-in.)

To date, the Westgate campaign has prompted over 30,000 mobile phones and yielded an opt-in rate of 14%

Results

• Total number of phones prompted: 29,288
• Total number of responses to prompt: 10,767
• Total number of yes responses (opt-in): 1,560
• Yes responses as a percentage: 14%