News

Clear Channel Outdoor and Qwikker Sign Partnership to Build Global Interactive Outdoor Mobile Media Network

San Francisco and Phoenix, AZ - November 26th, 2007, Clear Channel Outdoor (NYSE: CCO) and Qwikker (www.qwikker.com), the leading provider of location-based mobile content distribution infrastructure, today announced that the two companies have signed a comprehensive agreement to build an interactive digital network to enable the delivery of mobile content over Bluetooth. Clear Channel Outdoor will deploy Qwikker technology within its global network of out-of-home advertising properties thus enabling the delivery of mobile content campaigns integrated with its traditional advertising displays.

"Through this partnership we can leverage our estate of advertising locations around the world to build an independent mobile content delivery network. It transforms a one-way, indirectly measurable advertising medium into an active, two-way interactive medium with exact performance measurement, increasing the value of our properties and opening up entirely new business models for the out-of-home advertising industry," said Michael Hudes, Global Director, Digital Media for Clear Channel Outdoor. "You can think of this as Outdoor 2.0."

Clear Channel Outdoor has already deployed Qwikker technology in the USA, Australia, Belgium, Ireland and New Zealand, with further international deployments planned. The two companies have committed to a rollout in the next twelve months of over one thousand additional locations in the US alone, encompassing street furniture, malls, and airport locations. Each enabled location will allow consumers with a mobile phone to opt-in to receive content, via Bluetooth, when they are in the vicinity of an advertising panel indicating the availability of the service.

"Qwikker is enabling the transformation of a traditional industry by allowing it to leverage its core physical assets to capture a leadership position in the exploding interactive, digital marketing industry. Qwikker is delighted to be partnering with Clear Channel Outdoor as it takes the industry lead in building out our shared vision" said Saul Kato, founder and CTO of Qwikker. "The mobile phone is the next great digital medium, and out of home advertising locations are highly effective touch-points for mobile content delivery because they can provide a clear call to action to consumers, allow instant gratification, and deliver the content at no cost to the end user."

For further press information, please contact:

Qwikker
Gail Hilton
(212) 404-1205

Clear Channel Outdoor
Tony Alwin