News

CBS OUTDOOR SCORE OUTSTANDING RESULT FOR BLUETOOTH CAMPAIGN!

Dublin, Ireland - January 9th, 2009, Shoppers in Ilac and Blanchardstown Centre said “yes” to downloading the infamous Coca Cola “Holidays are Coming” ringtone. The ringtone was available for download from CBS Outdoor PurchasePoint units, which played the jingle intermittently during the Coca Cola Bluetooth campaign in the run up to Christmas.

Steve Friedlander, CEO of Bluetooth technology provider, Qwikker, says “we are delighted with the results of Coca-Cola’s Christmas campaign. It was a great example of proximity marketing done well. The 31% opt in rate really demonstrates the power of compelling, locally delivered, rich content. These results are among the highest we’ve seen in this type of campaign globally!”. Colin Leahy, Managing Director, CBS Outdoor says “this is a great achievement for outdoor at such a competitive time and proves there was still a lot of Christmas cheer out there amongst all of the doom and gloom”.

For further press information, please contact:

Qwikker
Steve Friedlander
(203) 613-1694

CBS Outdoor Ireland
Sandra Doyle
sandra.doyle@cbsoutdoor.ie